Carioca Rebranding

One of the most important shoes store in Florianopolis (Brazil).

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Project details


The Carioca shoes store is one of the most traditional stores in Florianopolis in southern Brazil. The growth of the textile market in Brazil, generated the increase in the Carioca core business that has expanded to fashion store. This growth was messed up witrh branding and we had to redesign of the brand to bring unity.

  • Carioca
  • Creative Director (Branding)